Building believable brands!
Every few days I see another post from someone proudly calling themselves a digital creator while condemning people who use artificial intelligence for their social media posts. The irony is difficult to ignore. The vast majority of people criticizing AI are already using AI every single day—they just don’t recognize it because it has become […]
Marketing didn’t lose its way overnight.It was optimized into silence. Somewhere between automation, templates, and “best practices,” brands stopped sounding like people. They learned how to perform—but forgot how to speak. What we gained in efficiency, we lost in voice. What we scaled, we flattened. Today, most marketing isn’t bad.It’s just cold. Unbranding is the […]
I was laid off at 43 and learned how quickly experience can become a liability. After years in marketing, I found myself labeled overqualified, underqualified, and eventually unemployable. Rather than shrinking to fit a system built on templates, I chose to build something of my own. What followed was reinvention—learning new skills, adapting to constant […]
The Lie We’ve All Been Sold An $87/month website sounds affordable.That’s exactly the point. Low monthly pricing was never designed to save businesses money — it was designed to lower resistance. And once you’re in, the math quietly works against you. $87/month = $1,044/yearIn under 3 years, you’ve paid more than $3,000 — and you […]
A Need for A Digital Solution I moved to Oakdale CA a little over a year ago. I discovered this quintessential gem of a community via the internet. In my online search, I had stumbled on an Oakdale Facebook group page All Things Oakdale. It was Christmastime and there was a post regarding a family in need. Immediately, […]
Applying extended reality into day-to-day marketing and customer experiences is a subject matter; both LTI Business Solutions and Invoke Media Group will be delving deeply into for 2023. Introducing the Hybrid of Real-World Objects Enhanced With Computer Generated Perceptual Information In our last installment, Video Game Technology is Not Just For Gaming Anymore, we covered different applications of virtual reality […]
For the past few years, I have been teaching various clients how to use Social Media. Having a grasp of all things social is wonderful – but it’s only a drop in the bucket. For 2025 our focus is on Social SERVICE, not Social MEDIA. Social SERVICE (consumer focused) approach: I LIKE when I stumble […]
What is web speak? Web speak is a craft with principle and methods that have little to do with grammar and mechanics and everything to do with identifying and meeting your readers need. Web speak is writing with a consistent style and clear sense of purpose. Most simply: Web speak is copy that is written […]
Social media has become dominant, not only in life but in business. YouTube is second only to Google when it comes to search. Nine-thousand one-hundred Tweets happen per second. Three new members join LinkedIn every two seconds. Facebook is the third largest country (behind India and China) with eighteen percent of all internet users on […]
Why Social Media Marketing Feels Broken (and How to Fix It) Let’s be honest—many marketing professionals have questioned whether social media is even worth it anymore. Some have seriously considered removing it from their list of services altogether. Social media marketing can feel exhausting. It’s time-consuming, creatively demanding, and often frustrating. Even when you follow […]
